UTM Link Builder
Create UTM-tagged URLs for campaign tracking.
utm_source: Identifies which site sent the traffic (e.g., google, newsletter)
utm_medium: Identifies what type of link was used (e.g., cpc, email, social)
utm_campaign: Identifies a specific product promotion or strategic campaign
About this tool
Build UTM-tagged URLs to track your marketing campaigns in Google Analytics. Add source, medium, campaign, term, and content parameters to any URL for accurate attribution tracking.
Features
- Build UTM-tagged URLs for Google Analytics tracking
- Add source, medium, campaign, term, and content parameters
- Validate and preview the final tagged URL
- Copy the complete UTM link to clipboard
How to Use
- Enter the destination URL for your campaign
- Fill in UTM parameters: source, medium, and campaign name
- Optionally add term and content parameters
- Copy the generated UTM link for your campaign
Frequently Asked Questions
Which UTM parameters are required?
GA4 only requires utm_source for the traffic to count as campaign traffic; the rest are optional. In practice, always include source + medium + campaign — they're what GA dashboards group by. utm_term and utm_content are optional and mostly useful for paid search and A/B tests.
Should I use lowercase for UTM values?
Yes — UTM values are case-sensitive in GA4. "Newsletter" and "newsletter" become two separate campaigns, which fragments your reports. Pick one convention (usually all-lowercase with hyphens) and enforce it. The builder normalises by default.
Do UTM parameters affect SEO?
Slightly — they create duplicate URLs unless you canonical them to the clean version. Most CMSs and analytics strip UTM params from the canonical automatically. If you control the page, double-check that your canonical link doesn't include ?utm_* parameters.
Can I track non-HTTP campaigns with UTMs?
Yes — UTMs just need to reach the browser eventually. QR codes on billboards, printed flyers, podcast episodes, email signatures — any link that eventually becomes a URL click can carry UTM tags. For offline campaigns, a short memorable UTM is better than a long accurate one.
What's the difference between utm_source and the "source" dimension in GA?
They're the same — GA reads utm_source into its "source" dimension and utm_medium into "medium". If a visit arrives with no UTM, GA infers source and medium from the referrer (google/organic, direct/(none), etc.). UTMs override that inference.